Business
Selling shawarma (meat) in the Moscow region
The business of producing and selling shawarma is a great idea for creating a small business. To open a shawarma shop, you need to purchase special equipment - a vertical grill (gas or electric) with trays for cutting meat.
In addition, you will also need a spacious refrigerator for food, a sink, a water heater, various kitchen utensils and a horizontal grill for baking finished shawarma, a vegetable cutter, a food processor, etc.
The average net profit for shawarma outlets fluctuates around 40 thousand rubles, even if they are not located in the most accessible places. Additional profit can be obtained if related products are available, in the form of hot and cold drinks, etc.
Useful video for those who decided to open a shawarma shop:
Ready-made meat preparations for shawarma from the store
There are companies that produce ready-made meat for shawarma.
Manufacturers offer the semi-finished product on a spit, chilled or frozen. Meat products are delivered to the customer on time and in proper quality, wrapped in cling film. What kind of meat is used in shawarma? You can purchase semi-finished meat products from different types of meat: chicken, lamb, pork, beef. Prices also vary depending on the type of meat and average from 150 rubles/kg.
Before you buy, you need to find a reliable supplier who provides all the necessary certificates, complies with sanitary standards and supplies quality goods.
How to organize a shawarma business from scratch
It’s worth immediately dispelling the myth that opening a shawarma stall is easy. Indeed, if you compare launching a shawarma outlet with organizing large-scale food production or buying a store, the process will seem uncomplicated. But this does not mean that any beginner can cope with launching a stall, and soon, using the profit from one point, it will be possible to expand into an entire network of fast food establishments.
Is it worth opening a shawarma shop?
In order not to waste your savings or, even worse, borrowed funds, you need to carefully weigh the decision to enter into a fast food business. First, you should evaluate how successful the idea of opening a shawarma stall in your city will be. The following factors deserve attention:
- population size in general and in individual areas;
- average age of residents;
- trafficability of the street where the stall is supposed to be installed;
- the presence of similar retail outlets in the area;
- income level of residents of the locality;
- availability of suppliers ready to offer favorable terms of cooperation;
- preferential tax conditions in force in the region,
- the opportunity to rent, buy or make a custom stall.
Then you should estimate the amount of capital investment and draw up a detailed business plan.
There is one more important point that is worth thinking about - will you think through all the details of your business yourself “from scratch” or buy a franchise and “go along the well-worn path”. Both options have their pros and cons, but buying a franchise will significantly increase costs.
It is necessary to have a cash reserve in case it takes some time for your outlet to become known. At first, you should not expect significant profits, because such establishments receive 80% of their revenue from regular customers.
Before thinking about what it takes to open a shawarma shop, you should evaluate the prospects for organizing such a business.
Where can I get money to implement my idea?
After assessing the risks, you can begin to search for sources of financing. If we are talking about personal savings that I would like to invest in a business in order to increase capital, then the question of money disappears. When there is no savings, start-up capital can be obtained:
- at a banking institution (a business start-up loan is unlikely to be issued to a novice entrepreneur, so you should try to take out a consumer loan);
- from an investor (money is invested in projects that have shown their effectiveness, so it is easier for a beginner to find a wealthy business partner);
- at the Employment Center (if you have your own funds, you can register with the Employment Service and participate in the small business support program by submitting your business plan to the expert commission and proving its prospects - if approved, the future individual entrepreneur will receive 58 thousand rubles and compensation expenses for setting up a business).
Now that you have sufficient funds, you can think about which trading format you prefer:
- from a separately located stall;
- from a kiosk that would stand on the same territory with similar points selling other types of fast food (an option for cities with a high level of competition in the field of public catering - food courts and “islands” of stalls attract more attention than single kiosks);
- from a mobile kiosk.
Where to start a business
An important step is finding a suitable place to install a stall. This event must be taken responsibly, because a good location guarantees half the success of street trading.
A kiosk usually requires 10–12 m2 of space. A plot of land can be found:
- by advertisement from private owners (as a rule, plots near the road in sparsely populated areas are offered);
- through the administration of the locality (the lease agreement is concluded in the city property management committee).
Before submitting an application to participate in the auction and concluding a land lease agreement with the authorities, you should familiarize yourself with the urban planning plan (you need to contact the committee on urban planning and architecture for it). It may turn out that at the end of the contract it will not be possible to extend it, since, for example, a road will be built through the area where the stall is located.
When the issue with the place and the stall is resolved, you need to purchase equipment, hire staff and issue permits, without which you cannot prepare and sell shawarma
Due attention should be paid to the concept of the establishment, its uniqueness and attractiveness to the client
Before opening a shawarma from scratch, think about whether it will attract a sufficient number of customers
Shawarma sauce, semi-finished product (TTK1784) technological map
Business idea: making and selling shawarma
TECHNICAL AND TECHNOLOGICAL CARD No. Shawarma sauce, semi-finished product
- APPLICATION AREA
This technical and technological map was developed in accordance with GOST 31987-2012 and applies to the dish Shawarma Sauce, a semi-finished product produced by a public catering facility.
- REQUIREMENTS FOR RAW MATERIALS
Food raw materials, food products and semi-finished products used for preparing dishes must comply with the requirements of current regulatory documents, have accompanying documents confirming their safety and quality (certificate of conformity, sanitary-epidemiological report, safety and quality certificate, etc.)
- RECIPE
Name of raw materials and products | Unit | Raw material consumption and | |
products for | |||
per 1 kg | |||
Gross | Net | ||
Mayonnaise Provencal 67% | G | 638,600 | 620,000 |
Sour cream | G | 159,650 | 155,000 |
Garlic p/f" | G | 15,000 | 15,000 |
Ground black pepper | G | 5,000 | 5,000 |
Dill p/f « | G | 10,000 | 10,000 |
Curry | G | 5,000 | 5,000 |
Milk 2.5%-3.5% | ml | 230,000 | 230,000 |
Yield (in grams): | 1000 |
- TECHNOLOGICAL PROCESS
All ingredients are mixed until smooth.
- REQUIREMENTS FOR DESIGN, SALE AND STORAGE
Serving: The dish is prepared according to the consumer’s order and used according to the recipe for the main dish. Shelf life and sales according to SanPin 2.3.2.1324-03, SanPin 2.3.6.1079-01 Note: the technological map was compiled on the basis of a development report.
- QUALITY AND SAFETY INDICATORS
6.1 Organoleptic quality indicators:
Appearance - Characteristic of this dish.
Color - Characteristic of the products included in the product.
Taste and smell - Characteristic of the products included in the product, without any foreign tastes or odors.
6.2 Microbiological and physico-chemical indicators:
In terms of microbiological and physicochemical indicators, this dish meets the requirements of the technical regulations of the Customs Union “On the safety of food products” (TR CU 021/2011)
- FOOD AND ENERGY VALUE
Dishes Sauce for shawarma p/f" | on | 1 kg | |
output 1000 | |||
Squirrels, | Fats, | Carbohydrates, | Calorie content |
G | G | G | kcal |
30,838 | 444,840 | 35,975 | 4 270,810 |
Technological engineer:
technolog.com
How to cook chicken shawarma at home?
If you prepare shawarma using lavash from yeast dough, mayonnaise and fried chicken, the calorie content of the dish will be quite high.
To reduce it, you can use boiled chicken fillet, a lot of vegetables, herbs, thin pita bread, and as a dressing use low-fat sour cream or sauces that are prepared on the basis of natural yogurt, kefir or lemon juice.
Step-by-step preparation of chicken shawarma at home:
- Boil 1 chicken fillet until tender, then drain the water and cool;
- Next, the meat needs to be cut into cubes or slices;
- cucumbers (2 pcs.) should be cut into strips;
- sweet pepper (1 pc.) must first be cleared of seeds and then cut into strips;
- ¼ head of young cabbage (½ bunch of lettuce leaves) needs to be finely chopped, salted and thoroughly kneaded with your hands so that it releases juice and becomes softer;
- tomatoes (2 pcs.) need to be cut into small cubes;
- 1 bunch of dill needs to be finely chopped;
- Shawarma can be seasoned with low-fat mayonnaise to reduce its calorie content. However, to reduce the number of calories in shawarma to a minimum, you should season it with low-calorie sauce.
- then, stepping back 5-6 cm from the edge of the pita bread, you need to put all the previously prepared products on it: meat, vegetables, herbs and generously pour the sauce on top;
- then, the edges of the pita bread need to be bent inward and tightly rolled into a roll;
- Shawarma can be baked in an oven preheated to 180°C or fried in a non-stick frying pan without using oil.
Seasoning options for shawarma:
- you need to mix 250 g of natural yogurt and 5 tbsp. tomato paste, add 1 tbsp. l. lemon juice, any ground pepper and salt - to taste;
- you need to combine 200 g of natural yogurt, 2 tbsp. l. mustard, add 2 cloves of garlic, passing them through a press, 1 tbsp. l. lemon juice, black pepper and salt - to taste;
- mix 100 g sour cream, 4 tbsp. l. kefir, 4 cloves of garlic, squeezed through a press, 1 tsp. curry, any ground pepper and salt - to taste;
- Grate 1 tomato or grind through a meat grinder, add 30 g of tomato paste, spices and salt to taste;
The best in the world
10 best shawarma places in Moscow with delivery
Top 3 places where you can eat the best shawarma:
- Point "Shaurmyane" in Moscow. This is a simple and cozy cafe where they prepare incredible shawarma and have their own secret sauce. Located on Gruzinsky Val street 28/45 (Belorusskaya metro station). The cost of chicken shawarma in pita bread will cost approximately 185 rubles. The dish is served in soft, well-fried lavash, the meat is juicy, and the shawarma itself does not fall apart.
- The famous Mustafas Kebap stall in Berlin. Kreuzberg district, Mehringdamm metro station west exit. Price - 3.20 E. Signature marinade of meat, feta cheese and a variety of fried vegetables create a unique and excellent taste.
- Point "Wayrme" Tatarstan, 7a. At the intersection of Narimanov and Tukai. Price - 110 E. Lavash is fried in oil, not grilled. Otherwise, the recipe is no different from the classic one.
Watch the best Mustafas Kebap stall in Berlin on video:
Features of other types
Chicken shawarma for PP
Chicken itself is low-calorie and dietary, but during the cooking process, namely frying in oil, it very quickly turns into a high-calorie product.
This cooking option is definitely not suitable for proper nutrition. Chicken meat for PP shawarma can be boiled, baked in a sleeve in the oven or fried until golden brown in a dry frying pan without adding vegetable oil.
The aroma and piquancy of the prepared meat can be added using various spices, for example, suneli hops, curry, coriander, cumin, Italian herbs, etc.
How to make PP shawarma tasty and healthy, watch the video:
In cheese lavash
Cheese lavash is denser, in contrast to the thin and fragile Armenian lavash. The finished dish has much less chance of falling apart, so you can put more filling and sauce inside than in a classic one.
Cooking shawarma in cheese pita bread is shown in the video:
Smoked chicken
All you have to do is make the sauce, chop the vegetables, trim a piece of smoked chicken, and you can start assembling the shawarma.
More recipes for quick preparation of shawarma: with sausage, minced meat, sausages.
You will learn how to cook shawarma from smoked chicken from the video:
Breast or fillet
Chicken breast and fillet are devoid of fat and therefore not juicy. To ensure that the meat filling from this part of the chicken is not dry, during cooking you need to salt it only at the end and carefully monitor the cooking time so as not to overheat it.
With cheese sauce
The cheese sauce is simply delicious. It goes well in chicken shawarma along with the rest of the ingredients and adds satiety to it.
The only thing is that you will have to tinker with it, since this sauce is prepared in a pan on the stove and requires the following additional ingredients:
- butter;
- milk;
- flour;
- salt;
- hard cheese.
The simplest cheese sauce can be prepared as in the video:
With mushrooms
You don’t need to add anything to the pan with the champignons.
Then add vegetable or butter, spices, salt and cook until done. Fried mushrooms are placed on top of the chicken on pita bread.
Read the article for the best shawarma recipe, and find out how to cook shawarma with and without cabbage here.
Useful video on preparing shawarma with chicken and mushrooms:
Boiled chicken
PP version of shawarma. It is best to boil chicken thighs or drumsticks, they are juicier than fillets. Season the finished meat with hop-suneli seasoning to give it a spicy taste.
From frozen
The chicken should be removed from the freezer a couple of hours before preparing the dish so that it has time to thaw under natural conditions.
There is no need to fill it with water or, even worse, boiling water or hot water.
After it has completely defrosted, rinse it thoroughly under running water and dry it. Next, the recipe for making shawarma does not differ from the classic one.
On a plate (open)
The filling is prepared in the same way as for classic shawarma, only flavored with sauce and served as a salad, rather than wrapped in pita bread.
Lavash spices, cut into thin strips, are one of the ingredients of open shawarma.
Option for preparing shawarma on a plate in the video:
On the grill
The chicken needs to be marinated first.
You need to take into account that the chicken cooks very quickly and you will have to turn it more often until it turns golden brown. To check its readiness, you need to pierce it with a knife or fork.
If juice mixed with blood comes out, it means it’s not ready yet.
To check its readiness, you need to pierce it with a knife or fork. If juice mixed with blood comes out, it means it is not ready yet.
This video will help you prepare shawarma on the grill:
How to calculate the calorie content of shawarma, which is good for health
Many people associate shawarma with junk food, which absolutely cannot be eaten with proper nutrition. Actually this is not true. Properly prepared shawarma can be eaten both on a healthy diet and when losing weight.
Only those dishes that are sold in public catering establishments are prohibited. Often, store-bought shawarma is made from low-quality products and contains harmful and fatty sauces.
Properly prepared shawarma at home will not negatively affect your figure and health.
How many calories are in shawarma on a plate is up to you!
Shawarma, unlike other fast food snacks, does not have too many calories - only two hundred and fifteen units per one hundred gram serving.
However, it should be borne in mind that a whole shawarma weighs three hundred and sixty grams.
This means that by eating it, you will replenish your calorie reserves by seven hundred and seventy-four units! And this is already a huge number, especially for those who are struggling with extra pounds.
On a note! Shawarma contains approximately fifty-four grams of fat. That is, we can say that half of the serving is fat calories.
However, it's not all bad. The salad and yogurt-based sauce included in the shawarma will become a storehouse of valuable protein and vitamin complexes for you. And if you want to reduce the calorie content of your snack, give preference to shawarma with chicken or turkey meat.
Advice! Since shawarma is a fairly high-calorie product, eat it as a main dish and not as a snack.
How many calories are in shawarma with chicken? Fast food with chicken contains five hundred and ninety-eight kilocalories. If you add French fries to your snack, its calorie content will increase to eight hundred and twenty-eight kilocalories.
How many calories are in shawarma in pita bread? It will contain two hundred and nineteen kilocalories. But in pita, the snack has less energy value. So how many calories are in shawarma pita? It contains one hundred and sixty-seven kilocalories.
Since the calorie content of shawarma depends on the products on which it is prepared, let's look at the possible options. So, meat. Traditionally, shawarma is prepared with lamb, beef or pork. But if you need a dietary option, choose an appetizer with lean meats - turkey or chicken.
The second equally important component is the sauce. High-calorie options include mayonnaise, garlic dressing, as well as a special oriental one. Herbal sauces and those prepared on the basis of classic yogurt have lower energy value.
Every shawarma has vegetables. These include lettuce leaves, cabbage of different varieties, tomatoes, onions, and cucumbers. But they are not high in calories, so feel free to add assorted vegetables to your shawarma.
The most “dangerous” in terms of calories are various additives. And the most popular of them is French fries. Are you afraid of calories? Choose rice instead of potatoes. And even better - no additives!
Have you eaten? Let's burn calories!
So, after all, we couldn’t resist and ate the shawarma, which means that the resulting calories need to be burned. How to do this? To get rid of seven hundred kilocalories, you need to run for eighty-two minutes or swim for two hours. You can also ride a bike for ninety-three minutes or play badminton for one hundred and forty-eight minutes. As you can see, you have to work hard!
However, if shawarma contains only the right ingredients, you can even lose weight with it. Choose lean meats, add more assorted vegetables to your appetizer, and, of course, prepare low-fat sauces. You can also divide the shawarma into two or three servings.
Many so-called empty calories are found in buns, flatbreads, and lavash. Therefore, when dieting, it is better to choose lower-calorie bases.